Los pesos pesados de la publicidad.

The tipping point

how little things can make a big diffrence

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to ...

Direccion de arte.

La cara oculta de la imagen publicitaria..

Que es la publicidad ?.

Advertising communications and promotions management

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising ...

Publicidad, marketing y comunicacion.

Herramientas para la pequeña empresa..

Las palabras muertas no venden