Negocios digitales

competir usando tecnologías de información

Globalización, Internet y marketing

una respuesta ética

Dictionary of human resources and personnel management

Over 7.000 key terms covering all aspects of human resources, incluiding recruitment and selection, apparaisals, payment systems, dismissals and industrial relations. -Terms explaines in clear, simple English -Phonetic pronuntiation for all main entries -Examples show words used in context -Quotations from magazines and newspapers ...

Dictionary of marketing

Over 7000 key terms covering all aspects of marketing including marketing research, advertising, packaging and publicity

Management information systems

managing information technology in the business enterprise

The new Sixth Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to ...

Vocabulario de la economía

exposición de la nomenclatura y de los principales conceptos de esa ciencia

Este pequeño repertorio de terminología económica fue redactado para servir de guía a juristas y personas interesadas por diferentes motivos en la disciplina.

Guía para consumidores del comercio electrónico

Aspectos del léxico económico-empresarial

(español-frances; frances-español)

El e-learning en España

modelos actuales y tendencias de actuación

Diccionario enciclopédico de estrategia empresarial

Este Diccionario en el fondo, pretende ser una guía práctica, una herramienta de referencia, que ayude a la comprensión adecuada de la cultura existen, al día de hoy, de la estrategia empresarial. Está formado por más de 400 entradas que representan los términos y expresiones ...

Guía de estudios y profesiones

todos los estudios y profesiones

e-learning, corporate learning

1. ¿Qué necesitamos? El proceso de aprendizaje 1.1. ¿Cómo aprendemos los seres humanos? 1.2. Vivat Academia. Vivant Professores! Elementos necesarios en la enseñanza tradicional y su eficacia docente 1.2.1. La importancia del profesor 1.2.2. Tipos de herramientas pedagógicas 2 ...

The Elgar dictionary of economic quotations

This book is an unique quotations on subjects of interest to economists and those who are generally intrigued by the social sciences. The coverage is not merely confined to economists, but includes quotes from essayists, jurists, philosophers, politicians, religious leaders, revolutionaries and nomerous other important ...

Who's who in economics

This biographical dictionary of major economists provides an extensive and authoritative guide to economists both past and present who have made a substantial contribution to the subject, giving biographical, bibliographical and critical information. INDICE General associations, institutions, publishers journals geographic who's who in economics.

Reaching the interactive customer

integrated services for the digital world

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around ...

Branding de alta tecnología

creando poder de marca en la nueva dimensión del mercado

Dictionary of trade policy terms

The multilateral trading system represented by the GATT and the WTO is attracting more attention than ever. But the language used by trade negotiators can be difficult for the layperson and newcomers to trade policy to penetrate. This is an accessible guide to the vocabulary ...

E-business colaborativo

cómo implantar software libre, servicios web y el "grid computing" para ahorrar costes y mejorar las comunicaciones en su empresa

El e-business está transformando la empresa. Vivimos en la era de la información y para sobrevivir en ella ya no podemos limitarnos a trabajar sólo con nuestros sistemas internos. Es necesario extender la cadena de valor incorporando a nuevos socios y clientes, ya que el ...

Dictionary of business and management

Business english in the university classroom

The first edition of Business English in the University Classroom was a great success, getting excellent reviews, and his author has updated and improved its contents, paying attention to all the technological developments related to international business communication.