The purpose of this text is to describe the essentials of electronic commerce and how it is being conducted and managed, as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well- organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students INDICE . INTRODUCTION TO E-COMMERCE. 1. Concepts and Essential of Electronic Commerce. 2. E-Marketplaces and Economic Impacts. Appendix 2A: Build to Order Production. II. B2C EC-INTERNET MARKETING. 3. Retailing in Electronic Commerce (E-Tailing). 4. Internet Consumers, E-Service, and Market Research. Appendix 4A: Business Intelligence. 5. Advertisement in Electronic Commerce. III. B2B AND C-COMMERCE. 6. Company-Centric B2B. 7. E-Marketplaces and B2B Exchanges. Appendix 7A: 8. E-Supply Chain, Intrabusiness, Corporate Portals, C-Commerce. Appendix 8A: IV. OTHER EC MODELS AND APPLICATIONS. 9. E-Government, E-Learning, C2C, Knowledge Management. 10. Mobile Commerce and Pervasive Computing. V. EC SUPPORT SERVICES. 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment System (B2C, B2B). 14. Order Fulfillment and Other Support Services. VI. EC STRATEGY AND IMPLEMENTATION. 15. EC Strategy and Implementation. 16. Launching a Successful Internet Business. 17. Legal and Social Impacts and EC Future