As arguably the largest and fastest growing industry, the potential impacts of tourism are considerable. Devised by ecologists, ecotourism was seen as a way to prevent the destruction of the environment. Responding to increased interest and global competition, the tourism industry has not been slow to appropriate the term to describe a host of different experiences, markedly different from its origins. This revised and updated edition of "Ecotourism" provides a broad introduction, including: the relationship of ecotourism to the broader tourism literature; history, definition and typologies of ecotourism; social and ecological impacts of tourism; role of tourism policy, regulation, certification, accreditation and professionalism; economics, marketing and management of ecotourism; ecotourism programme planning; ecotourism and international development and the role of community development; and the role of ethics. The second edition incorporates new material on eco-labelling, environmental management and guiding. A new chapter has been added on programme planning and coverage of environmental impacts and community based management has been strengthened