Logotipo librería Marcial Pons

E-business

  • ISBN: 9781403913487
  • Editorial: Palgrave MacMillan
  • Lugar de la edición: Basingstoke. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 480
  • Idiomas: Inglés

Papel: Rústica
58,66 €
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Resumen

E-Business provides a balanced, holistic overview of the phenomenon of e-business and its role in transforming organizations. It takes a world- wide perspective and discusses the impact of ICT (information and communication technology) within both the private and public sectors. A strong underpinning in systems thinking is used throughout to demonstrate the practical implications of this phenomenon for modern organizations. Each chapter integrates with a model of E-business presented at the start. Chapters are designed as learning units and include spider diagrams, examples, reflective questions, cases and activities. INDICE Preface The E-Business Domain PART 1: BUSINESS AND SYSTEMS Systems Human Activity Systems Information Systems Back-End Information Systems Infrastructure Front-End Information Systems Infrastructure PART 2: THE TECHNICAL INFRASTRUCTURE FOR E-BUSINESS Access Devices and Channels Electronic Delivery of Goods and Services The Internet The Web Back-End ICT Infrastructure Front-End Infrastructure Data Security PART 3: ENVIRONMENT The Economic Environment The Social Environment The Political Environment PART 4: E-COMMERCE E-Commerce B2C E-Commerce B2B E-Commerce C2C E-Commerce E-Marketing E-Procurement PART 5: THE SOCIAL INFRASTRUCTURE FOR E-BUSINESS E-Business Planning E-Business Strategy E-Business Management E-Business Development E-Business Evaluation Bibliography Glossary Index

Resumen

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