Dictionary of marketing terms
- ISBN: 9780764139352
- Editorial: Barron's
- Fecha de la edición: 2008
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Edición número: 4th ed
- Encuadernación: Rústica
- Medidas: 20 cm
- Nº Pág.: 593
- Idiomas: Inglés
Papel: Rústica
10,81 €
Stock en librería. Envío en 24/48 horas
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
