Development communication
reframing the role of the media
- ISBN: 9781405187947
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2009
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 239
- Idiomas: Inglés
Edited by Thomas L. Mcphail. In Development Communication , top media scholars explore the details of communication in areas where modernization has failed to deliver change. The book: offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change; discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet; and, explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media.
Edited by Thomas L. Mcphail
