Customer equity management
- ISBN: 9780131535602
- Editorial: Pearson Education Ltd.
- Fecha de la edición: 2005
- Lugar de la edición: Upper Saddle River. None
- Encuadernación: Rústica
- Nº Pág.: 324
- Idiomas: Inglés
Papel: Rústica
58,19 €
Sin Stock. Disponible en 5/6 semanas.
This concise new textbook by a team of award winning researchers and professors presents the concepts and analytic tools necessary to understand customer equity managagement. It's organized around a simple framework, the Strategic Customer Equity Management plan for developing profitable marketing strategies. Strategic and applied in its orientation, it contains a variety of practical tools including two cases on CD that use proprietary analytic software developed by the authors.
With Cd-rom
