Logotipo librería Marcial Pons
Competing on analytics

Competing on analytics
the new science of winning

  • ISBN: 9781422103326
  • Editorial: Harvard Business School Press
  • Lugar de la edición: Boston. None
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 218
  • Idiomas: Inglés

Papel: Cartoné
36,35 €
Sin Stock. Envío en 3/4 semanas.

Resumen

You have more information at hand about your business environment than ever before. But are you using it to 'out-think' your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data- driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples'from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox'illuminate how to leverage the power of analytics.

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información