Based partly on IBM#s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground- breaking book shows how companies can increase sales and improve margins by introducing a range of solutions INDICE 1.Business strategy and transformation - Mark Cerasale 2.Transformation in food retailing - Howard Cox, Simon Mowatt 3.The low-cost business model - Mark Cerasale 4.The solutions business model - Mark Cerasale 5.Transformation in the information technology industry - Mark Cerasale 6.Industries transforming - Mark Cerasale, Merlin Stone, Glenn Taylor Introduction; Fast-moving consumer goods industry; The media and entertainment industry; The aerospace and defence industry; The freight and distribution industry; Retail financial services; Summary; Notes 7.Business innovation - Abigail Tierney and Mark Cerasale 8.The business innovator - Abigail Tierney 9.Solution creation and delivery - Mark Cerasale and Alan Clark 10.The customer relationship manager - Glenn Taylor 11.Solution marketing - Mark Cerasale 12.The industry marketing manager - Lucia Cuttle 13.Knowledge management - John Griffiths, Mark Cerasale and Merlin Stone 14.The knowledge manager - Kevin Wheatly 15.Business design - Mark Cerasale 16.Change management - Julie Adams