Business marketing
connecting strategy, relationships, and learning
- ISBN: 9780072410631
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2001
- Lugar de la edición: New York. None
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 28 cm
- Nº Pág.: 736
- Idiomas: Inglés
Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 Purchasing and Materials Management Chapter 4 Organizational Buyer Behavior Chapter 5 Market Opportunities: Current & Potential Customers Chapter 6 Marketing Strategy Chapter 7 Weaving Marketing Into The Fabric Of The Firm Chapter 8 Developing and Managing Products: What do Customers Want? Chapter 9 Business Marketing Channels: Partnerships for Customer Service Chapter 10 Integrating Marketing Communications Chapter 11 Communicating with the Market: Advertising, Public Relations, & Trade Shows Chapter 12 IMC: The One-To-One Media Chapter 13 Sales and Sales Management Chapter 14 Pricing & Negotiating for Value Chapter 15 Evaluating Marketing Efforts Chapter 16 Customer Retention and Maximization
