Logotipo librería Marcial Pons
Business insights

Business insights
China. Practical advice on entry strategy and engagement

  • ISBN: 9780749450625
  • Editorial: Kogan Page Ltd.
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 279
  • Idiomas: Inglés

Papel: Cartoné
78,92 €
Sin Stock. Disponible en 5/6 semanas.


Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? "Business Insights: China" gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real- life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, "Business Insights: China" offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

Ed. Jonathan Reuvid


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