Business insights
China. Practical advice on entry strategy and engagement
- ISBN: 9780749450625
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2007
- Lugar de la edición: London. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 279
- Idiomas: Inglés
Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? "Business Insights: China" gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real- life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, "Business Insights: China" offers invaluable assistance for anyone looking to initiate or develop their business activities in China.
Ed. Jonathan Reuvid
