Building a better business
the key to future marketing, management and motivation
- ISBN: 9781861977533
- Editorial: Profile Books Ltd.
- Fecha de la edición: 2005
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 20 cm
- Nº Pág.: 338
- Idiomas: Inglés
Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.