Logotipo librería Marcial Pons
Broken business

Broken business
seven steps to reform good companies gone bad

  • ISBN: 9781119547501
  • Editorial: John Wiley & Sons, Inc.
  • Lugar de la edición: Hoboken (NJ). Estados Unidos de Norteamérica
  • Encuadernación: Cartoné
  • Medidas: 22 cm
  • Nº Pág.: 306
  • Idiomas: Inglés

Papel: Cartoné
35,28 €
Sin Stock. Disponible en 5/6 semanas.

Resumen

How to prevent corporate scandals and fix good companies that do wrong

The news media is replete with stories of corporate scandal, corruption and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence.

Offering real-world anecdotes and solutions, this book details how corporations can mitigate the risk of scandal, reform corporate image and install structures to create a more ethical and profitable company. This insightful resource dispels common misconceptions of corporate misconduct and its causes through fascinating research into human nature, and compelling storytelling that demonstrates fundamental flaws in corporate culture.

Author José Hernandez draws on decades of experience working with high-profile global corporations to present seven essential steps for transforming a company, including building a better culture, more effective compliance systems and re-focusing the strategy. This book allows you to:

Examine current and highly publicized cases of corporate scandal and their impact on corporate credibility
Employ practical methods to rehabilitate your corporation's public image
Implement managerial frameworks to quickly address cases of misconduct
Promote a culture of compliance and integrity to encourage good conduct in your corporate environment
At its core, this book is a simple, engaging "how to" guide that offers practical advice on institutionalizing integrity in any organization. Broken Business: Seven Steps to Reform Good Companies Gone Bad is an essential text for leaders seeking a concise review at how things can go wrong, how to deal with scandal fallout and how to ultimately become a better company.

Resumen

Utilizamos cookies propias y de terceros para mejorar nuestros servicios y facilitar la navegación. Si continúa navegando consideramos que acepta su uso.

aceptar más información