B2B digital marketing strategy
how to use new frameworks and models to achieve growth
- ISBN: 9781789662542
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2020
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 334
- Idiomas: Inglés
B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.
Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
Section - 01: The new evolving business landscape
Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY
Section - 02: B2B digital marketing strategy
Section - 03: B2B customer journeys and the customer experience
Section - 04: B2B personalization marketing and buyer personas
Section - 05: B2B customer insights and data management
Section - PART TWO: THE EARLY BUYER JOURNEY STAGE
Section - 06: Generating awareness
Section - 07: B2B SEO and search strategies
Section - 08: B2B websites and website strategies
Section - PART THREE: Digital for lead generation and lead nurturing
Section - 09: B2B digital marketing for lead generation
Section - 10: B2B digital and lead nurturing
Section - PART FOUR: Digital campaign management and integration
Section - 11: B2B content marketing
Section - 12: B2B digital marketing campaign planning
Section - 13: Digital integration marketing in B2B
Section - 14: Digital marketing and sales
Section - 15: Measuring digital marketing
Section - PART FIVE: Digital for retaining customers
Section - 16: Types of digital retention marketing
Section - 17: Digital retention marketing channels
Section - PART SIX: B2B social media and digital marketing platforms
Section - 18: B2B social media marketing strategy
Section - 19: B2B digital marketing technologies and platforms;
