Logotipo librería Marcial Pons
Auditing your customer service

Auditing your customer service
The foundation for success

  • ISBN: 9780415097321
  • Editorial: Routledge
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 132
  • Idiomas: Inglés

Papel: Rústica
12,47 €
Sin Stock. Disponible en 5/6 semanas.


By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).


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