Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason - and the focus of this book - is strategic alignment. This is the careful arrangement of the various elements of an enterprise - from its business strategy to its organisation - to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing. Most executives recognise that their enterprises should be managed in this aligned way, but lack a robust system of thought to allow them to execute strategic alignment effectively and realise its full benefits. There are thousands of organisations globally that are operating below their potential simply because they are not aligned. This book aims to change that. In Align, Jonathan Trevor provides a blueprint for how strategic alignment can be effectively developed, implemented and sustained. Drawing upon active research at the University of Oxford's Sai¨d Business School, Jonathan also provides practical case studies and evidence-based insights - culminating in a thoughtful and compelling message to help leaders everywhere to improve their alignment and enterprise performance.