Ageless merketing
strategies for reaching the hearts and minds of the new customer majority
- ISBN: 9780793177554
- Editorial: DEARBORN TRADE PUBLISHING
- Fecha de la edición: 2003
- Lugar de la edición: Chicago. None
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 359
- Idiomas: Inglés
Papel: Cartoné
38,49 €
Sin Stock. Disponible en 5/6 semanas.
In Ageless Marketing, Wolfe and Snyder offer a wealth of research, insights and strategies for reaching middle-aged consumers while not ignoring younger markets. Marketers who read this book will learn how "empathetic connections" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.
