The rules of management

the definitive guide to management success

Some people seem to be naturally great managers. They glide effortlessly onwards and upwards through all the politics, the system, the people problems, the impossible targets, the work overload and all the nonsense that goes on. They say the right thing; do the right thing ...

International marketing strategy

Marketing across cultures

Marketing Across Cultures analyses cultures within global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: The book is invaluable for advanced ...

Weather, climate and climate change

human perspectives

Environmental natural resource economics

With a tight integration of public policy and economic theory, this best-selling text provides a well-rounded introduction to the field. Tietenberg's extensive work in research and policy lends a crucial real- world context, so that students explore the latest questions and debates. The Seventh ...

Using econometrics

a practical guide

Combining single-equation linear regression analysis with intuitive real-world examples and exercises is key to the success of Using Econometrics. Clear writing and a practical approach to econometrics that eschews the use of complex matrix algebra and calculus evidence this essential text's accessibility ÍNDICE I ...

Modern labor economics

theory and public policy

This text is the product of the authors' three decades experience in teaching labor market economics and conducting research aimed at influencing public policy. The authors develop the modern theory of labor market behavior, summarize empirical evidence supporting or contradicting each hypothesis, and illustrate the ...

Strategy and the business landscape

Designed as an MBA and Executive MBA strategy course, this book helps students master a body of analytical tools and develop an integrative point of view when making strategic choices. Table of Contents: 1. The Origins of Strategy 2. Mapping the Business Landscape 3. Creating ...

Technical analysis

power tools for active investors

"Twenty-nine years ago, Jerry and I wrote a stock market book together. He's still going at it, and once again, he's come up with a very rewarding and profitable book on stocks. I have been reading Jerry's market letter since the early ...

Marketing payback

is your marketing profitable?

Marketing touches every aspect of your business, but marketing costs money and there are many choices to be made about where marketing budgets can be spent. Sooner or later, every marketing executive will have to get to grips with demonstrating the contribution of marketing. From ...

Los secretos del servicio al cliente

movimientos de la dirección para obtener resultados con los clientes

En Los secretos del servicio al cliente , Jacques Horovitz ofrece una estrategia sistemática y actualizada, basada en estudios realizados en cien empresas, para la mejora del servicio al cliente. Va guiando al lector paso a paso para aplicar los procedimientos más idóneos según las características ...

Business market management

understanding, creating, and delivering value

Understanding and managing diversity

. IINDEX: I. INDIVIDUAL PERSPECTIVES ON DIVERSITY. 1. I AM 2. Multicultural Education and Equity Awareness Quiz (Are You Being Mislead? ). 3. What is Your Workforce IQ? Canadian Version. 4. Body Ritual Among the Nacerima. 5. Nacerima Extended. 6. Increasing Multicultural Understanding: Uncovering Stereotypes. 7. Choosing ...

Management

concepts & practices

'Hannagan introduces students to an unrivalled range of useful models, concepts and techniques.' - Philip McCosker, University College Worcester.Management 4th edition provides students with a thorough explanation and exploration of management concepts and practices across all management functions. The inclusion of topics like managerial decision ...

Financial accounting and reporting

Revised annually, Financial Accounting & Reporting is the most up-to- date text on the market and now, fully updated in its 9th edition, includes coverage of International Accounting Standards (IASs) and International Financial Reporting Standards (IFRSs).This market-leading text offers students a clear, well-structured and comprehensive ...

Strategic and competitive analysis

methods and techniques for analyzing business competition

BASIC APPROACH *This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. *Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application ...

Services management

an integrated approach

This text takes an integrative approach to provide a clear and compelling overview of the nature of services management. Now in its Second Edition, the work has been fully revised and restructured in line with lecturer feedback. The book examines the nature of services and ...

Marketing research

an applied orientation

For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This international leader in graduate marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a ...

Marketing management

INDICE I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION ...

Integrated advertising, promotion, and marketing communications

AND MARKETING COMMUNICATIONS

Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core#not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free ...