Corporate financial management

The authors different points of view offers students the benefits of a researcher, a practitioner, and an effective classroom instructor and, thus, is designed to help students develop financial intuition and make better decisions. It modernizes the teaching of finance by integrating the major developments ...

The business environment

The Business Environment examines the external influences on business organisations. It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course. 'The Business Environment is used as the cornerstone book for our business module. It ...

Total global strategy II

Modern management

adding digital focus

Modern Management has a traditional, balanced approach to Planning, Leading, Organizing and Controlling topics. A new digital focus (full Chapter 23 and part of Chapter 1). New skills video program and end-of-chapter skills exercises. A Mastering Management CD-ROM included in every copy walks students through ...

The strategy process

concepts, contexts, cases

Mastering risk modelling

a practical guide to modelling uncertainty with Excel

Mastering Risk Modelling provides useful tips and methods for developing simple Excel applications. In particular, it discusses model design and how to layer complexity on to basic models. The result is a series of templates and building blocks for the reader to use. Risk is ...

Corporate valuation

an easy guide to measuring value

If organisations are to achieve the ultimate corporate goal of maximising shareholder value, then understanding valuation is vitally important. Yet the majority of managers have ignored the area of corporate valuation for a long time, despite the fact that a firm's value is the ...

The marketing plan

a handbook

Designed to complement any marketing course, from "Principles of Marketing" to "Marketing Management", in which students are asked to create a marketing plan. This handbook guides students on how to develop a realistic, customized marketing plan by applying marketing concepts. INDICE Introduction to Marketing Planning ...

Marketing strategies

a twenty-first century approach

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in ...

Managing complex mergers

real world lessons in implementing succesful cross-cultural mergers and acquisitions

Everybody knows that most mergers regularly fail to deliver the promised benefits, in fact many actually destroy value. This is especially so where there are complex clashes of corporate or national culture to take into account. And yet the potential prize of a successful operation ...

Question of value

master the latest developments in value-based management, investment and regulation

There has been considerable growth in and maturing of ideas surrounding shareholder value, value-based management and financial reporting. Here, in a single source, experts from a variety of professional backgrounds come together to provide a set of practices for valuation and corporate analysis. Questions of ...

Smart business metrics

measure what really counts and manage what makes the difference

Understanding your organization#s key performance drivers is crucial to the success of your business. Too often, the wrong operating targets are set, and bad targets can bring bad performance. Smart Business Metrics provides the tools that will enable you to make strategic decisions based ...

Effective training

systems, strategies, and practices

This text, both academic and practical, discusses theory and principles of training as they relate to organizational objectives and strategies. This new edition emphasizes the value of developing training programs, with examples provided for both large and small organizations, relating training to the overall strategy ...

Leisure travel

a marketing handbook

A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more ...

The truth about managing people

...and nothing but the truth

The Truth About Managing People Will Surprise You Think you know what motivates people and how to manage them? Think again. Did you know: Happy workers are not necessarily productive workers? Great followers make great leaders? Charisma can be learned? Not everyone wants a challenging ...

Marketing and the bottom line

the marketing metrics to pump up cash flow

Marketing really isn't different, and it really isn't impossible to measure. It#s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management ...

Linear algebra

For courses in advanced linear algebra, this text presents a careful treatment of the principle topics concerned, illustrating the power of the subject through a variety of applications

Foundations of finance

the logic and practice of financial management

Foundations of financial markets and institutions

A core text for one-semester courses in Financial Institutions and Markets. This text offers a comprehensive exploration of the revolutionary developments occurring in the world's financial markets and institutions -i.e., innovation, globalization, and deregulation-with a focus on the actual practices of financial institutions ...

Macroeconomics

theories and policies

This text traces the history of macroeconomics, the evolution of macroeconomic thought, and the resulting theory and policy. The book places the various macroeconomic theories in the order in which they developed chronologically, and illustrates the similarities and differences of the models. The author admires ...