If it´s raining in Brazil, buy Starbucks

the investor's guide to profiting from news and other market-moving events

Global financial markets are part of a much larger world, a world of fluid government policies, political unrest, and other unpredictable forces. If Its Raining in Brazil, Buy Starbucks quantifies how far-reaching factors affect stock prices, and how investors can trade more effectively by understanding ...

The leadership secrets of Colin Powell

The national bestseller Leadership Secrets from Colin Powell became one of McGraw-Hill's most acclaimed leadership titles ever published. Colin Powell, one of the most recognizable and highly regarded leaders in the world, became a central figure in the Bush administration and one of the ...

The fundamentals of risk measurement

A famous example of risk management gone wrong - in 1998, Long Term Capital Management (LTCM), a hedge fund, had bet heavily that any Russian default would have a correlated currency devaluation, which LTCM could use as a hedge. The devaluation didn't happen, LTCM lost ...

The McKinsey mind

understanding and implementing the problem-solving tools and management techniques of the world's top strategic consulting firm

This is the first step-by-step manual for achieving McKinsey-style solutions and success. International bestseller "The McKinsey Way" provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, "The McKinsey Mind", reveals the hands-on secrets behind the powerhouse firm's success and discusses how executives from any field or industry can use those tactics to be more proactive and successful in their day-to-day decision-making. Structured around interviews and frontline anecdotes from former McKinsey consultants as well as the authors, themselves McKinsey alumni The McKinsey Mind explores how McKinsey tools and techniques can be applied to virtually any business problem in any setting.Immensely valuable in today's crisis-a-minute workplace, it discusses: techniques for framing problems and designing analyses; methods for interpreting results and presenting solutions; and, keys for managing teams, managing clients, and managing yourself. The ability to think ...

International Business

the challenge of global competition

International Business, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global ...

Macroeconomics

Brad DeLong's Macroeconomics offers a new approach to the subject. Drawing upon his vast experience teaching, researching, and advising the U.S. government on Economy policy has enabled him to write an intermediate macroeconomics book that will set the standard for books in this ...

Bollinger on Bollinger Bands

John Bollinger is a giant in today’s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market’s volatility. By more accurately indicating the existing market environment, they are seen by many as today’s ...

Business marketing

connecting strategy, relationships, and learning

Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 Purchasing and Materials Management Chapter 4 Organizational Buyer Behavior Chapter 5 Market Opportunities: Current & Potential Customers Chapter 6 Marketing Strategy Chapter 7 Weaving Marketing Into The Fabric Of The Firm ...

The structure of economics

a mathematical analysis

Analysis for financial management

Table of Contents Part I: Assessing the Financial Health of the Firm Chapter 1: Interpreting Financial Statements Chapter 2: Evaluating Financial Performance Appendix: International Differences in Financial Structure Part II: Planning Future Financial Performance Chapter 3: Financial Forecasting Chapter 4: Managing Growth Part III: Financing ...

Intermediate accounting

Valuing a business

the analysis snd appraisal of closely held companies

First published in 1981, Valuing a Business is today the world's most widely followed valuation reference. As more professional associations than ever offer valuation education and credentials, this Fourth Eidtion - with 10 new chapters that significantly expand the book's scope - promises to appeal ...

A medieval life

Cecilia Penifader of Brigstock, c. 1295-1344

Advertising communications and promotions management

This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising ...

Competing for the future

New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much- revered thinking has already ...

Business International's Guide to International Licensing.

Building a licensing strategy for 14 key markets around the world..

Managing Mavericks.

The Art of Sales Management..

Mind of the strategist

art of japanese business

This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be "inventing" strategy in this book ...

Making Management Development Work.

Achieving success in the nineties..