Opt-in-market

increase sales exponentially with consensual marketing

From junk mail blockers to do-not-call lists, potential buyers today are more interested in opting out than listening to marketers messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM ...

Entrepreneurship

Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of #how to# embark on a ...

Perspectives in business ethics

Laura Hartman#s: Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal and professional context. This anthology encourages the reader to #critically evaluate each perspective using his or her own ...

Crafting and executing strategy

the quest for competitive advantage

Thompson, Strickland and Gambles¿, Crafting and Executing Strategy, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, Crafting and Executing Strategy includes a case line-up ...

How brands become icons

the principles of cultural branding

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some ...

Mastering the merger

four critical decisions that make or break the deal

Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly impossible to build a world-class company without doing deals. In Mastering the Merger, David Harding and Sam Rovit argue that a laserlike focus on just four key imperatives--before ...

The wisdom of Alexander The Great

enduring leadership lessons from the man who created an Empire

Exceptional leaders are the ones who are able to analyze problems, optimize resources, inspire loyalty, and execute strategy. There is no more stunning example in history than Alexander the Great, whose leadership skills were so immense that they still resonate some 2,000 years later ...

Formula 2+2

the simple solucion for succesful coaching

Formula 2+2 offers a simple yet powerful approach to revolutionizing feedback conversations. It shows how to foster a culture of continuous feedback which increases the effectiveness of the manager, protects the spirit and dignity of employees, and provides a systematic approach to reinforcing and ...

Alternatives to economic globalisation

a better world is possible

Written by a premier group of 21 thinkers from around the world, the second edition of Alternatives to Economic Globalization lays out democratic, ecologically sound, socially just alternatives to corporate globalization more fully, specifically, and thoughtfully than has ever been done before. Focusing on constructive ...

International management

managing in a diverse and global environment

ÍNDICE: CHAPTER 1: An Introduction to International Management CHAPTER 2: The Global Macro-Economic Environment CHAPTER 3: The Political Environment and Political Risk CHAPTER 4: The International Legal Environment of Business CHAPTER 5: The Cultural Environment Case I:Euro Disneyland Section II: Managing International Strategic Planning ...

Tangible strategies for intangible assets

how to manage and measure your company's brand, patents, intellectual property, and other sources of value

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy ...

Transnational management

text, cases, and readings in cross-border management

Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across ...

Techniques of financial analysis

a guide to value creation

The unique, central concept of Techniques of Financial Analysis is the ¿business system,¿ an effective and intuitive way of visualizing the key areas of the typical business organization, and the related investment, operating, and financing decisions that drive its performance and value. This cash flow ...

Discrete mathematics and its applications

Market is always right

the 10 commandements of trading any market

The Market Is Always Right answers the question, How do experienced traders control their emotions in the heat of the trading battle? Whether you are trading stocks, options, or futures, this straight- talking book shows you how to maintain a strong and steady course by ...

Value-based marketing for bottom-line sucess

5 steps to creating customer value

This volume provides a five-step model for creating and managing a value delivery marketing system within an organization. It contains the tools and strategies for identifying customer values, executing a value- based marketing strategy, and then analyzing the results including ROI

Mastering Strategy

insights from the world´s greatest leaders and thinkers

Strategy that is both creative and pragmatic is todays number one competitive edge. It has been the driving force behind the success of firms, such as McDonalds and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from ...

The art and discipline of strategic leadership

This work offers business strategists an integrated five-phase model for setting and implementing strategy. The model provides executives with a powerful framework for assessing strategy, or charting a bold new strategic course.

"Business Week's" guide to the best business schools

Here is the only business school guide that delivers the latest ratings of the schools by the people who know them best--nearly 17,000 recent graduates and corporate recruiters. The top guide to leading U.S. and international business schools! In-depth details on the top ...

Essentials of negotiation

is a short paperback derivative from the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. INDICE 1. The Nature of Negotiation 2. Negotiation: Strategizing, Framing ...