Kellogg on biotechnology

thriving through integration

Biotechnology is the new capital. The many stakeholders in this revolution include scientists, technologists, managers, and venture capitalists; health care, agricultural, chemical, and pharmaceutical industries; law professionals and ethicists; public policymakers; and, finally, the society and individuals who are in the midst of all that ...

Effective media relations

how to get results

The power of the media is unquestionable # the impact it can have on public opinion and decision making is quite unique # and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations ...

Corporate reputation, the brand & the bottom line

powerful proven communication strategies for maximizing value

Researching customer satisfaction & loyalty

how to find out what people really think

Assessment methods in recruitment, selection & performance

a manager's guide to psychometric testing, interviews and assessment centres

How to understand the financial pages

a guide to money and the jargon

Whether you are a beginner or an expert, this book shows you how to get the most from the financial pages. Practical and accessible, it is an indispensable guide to reading the financial tables and understanding the terminology involved. Alexander Davidson throws light on how ...

Facilitation made easy

practical tips to improve meetings and workshops

The facilitator's task of opening up discussion, getting ideas into the open and setting broad future direction is essential if a group is to reach consensus on a particular outcome and it is now one of the key techniques used in meetings and workshops ...

Venture capital funding

a practical guide to raising finance

Accessible, jargon-free guide to the whole venture capital process Written by an expert with over 20 years' experience in venture fund management Venture capital is once again resurgent - public funds have been committed to national chain of regional venture funds The Bank of England regards ...

Marketing revolution

the radical new approach to transforming the business, the brand & the bottom line

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors# insight into the revolutionary ...

Brand failures

the truth about the 100 biggest branding mistakes of all time

The new successful large account management

how to hold on to your most important customers and turn them into long- term assets

Table of Contents The New Landscape of Account Management Selecting the Large Account A Real-World Example The Buy-Sell Hierarchy Preparing the Ground Strategic Players The Accounts Trends and Opportunities Your Strengths and Vulnerabilities Situation Appraisal Summary Charter Statement Goals Focus Investments Stop Investments Revenue Targets ...

The diversity training handbook

a practical guide to understanding & changing attitudes

In the UK post-Stephen Lawrence, the revised Race Relations Act (2000) and post-9/11, organizations have had to become much more aware of diversity issues and the need to understand and, if necessary, change underlying attitudes. This timely new book, from one of the authors ...

The 360º leader

developing your influence from anywhere in the organization

A business guide to EU enlargement

trade and investment opportunities in Europe and the accession states

This important new book looks dispassionately at the overall enlargement process and at each individual accession state and provides a clear assessment of the opportunities and difficulties presented to these countries and their business partners by their joining the EU. It is written in a ...

Key account management

a complete action kit of tools and techniques for achieving profitable key supplier status

Any organization#s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition ...

Leading the professionals

how to inspire & motivate professional service teams

Due to the nature of their work and personalities, many professionals prefer to do things on their own, in their own way. A firm#s best talents may not take too kindly to being told what to do and when to do it. They may ...

Nations of the world 2004

world business and economis review

Updated yearly, "Nations of the World" highlights the political and economic situation in over 230 countries and territories and is a useful reference source for individuals and organizations with an active interest in world affairs. Political and economic analysis by over 100 commentators, journalists and ...

Business solutions on demand

transform the business to deliver real customer value

Based partly on IBM#s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground- breaking book shows how companies can increase sales and improve margins by introducing a range of solutions INDICE 1.Business strategy and transformation ...

How to win as a stock market speculator

City expert Alex Davidson reveals the secrets of making money as a stock market speculator. Offering trading methods for up and down markets, the guide equips the reader to trade like a professional, showing which financial instruments to use, and how to limit losses and ...

Marketing

essential principles, new realities

ÍNDICE: 1.What is marketing? .2.The business and marketing environment.3.Ethical marketing and social responsibility. 4.Buyer behaviour. 5.Segmenting, positioning and targeting.6.Marketing research. 7.Marketing and strategy .8.Products and brands .9.Price and pricing strategies .10.Promotion part 1 ...