Sex, leadership and Rock'n'Roll

leadership lessons from the Academy of Rock

At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning, and reinvention. The unique approach springs from the mix ...

The 21 irrefutable laws of leadership

follow them and people will follow you

Table of Contents: The law of the lid the law of influence the law of process thelaw of navigation the law of E.F. Hutton the law of solid ground the law of respect the law of intuition the law of magnetism the law of ...

Corporate investment opportunities in the new Europe

Now that Cyprus, Malta and eight new countries from East and Central Europe have successfully joined the EU, their European neighbours and business partners in the rest of the world are watching closely to see what sustainable investment opportunities may develop. This new title looks ...

Global account management

a complete action kit of tools and techniques for managing big customers in a shrinking world

The aim of the book is to highlight the significant challenges of Global Account Management and to guide the reader through the process of decisions and actions required to make it a success. "Global Account Management" explores topics such as the critical success factors; understanding ...

Guerrilla marketing research

marketing research techniques that can help any business make more money

"Guerilla Marketing Research" destroys the myth that only big companies can afford marketing research. This addition to the "Guerilla Marketing" series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for ...

How to write reports and proposals

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. Now in its second edition, "How to Write Reports and Proposals" continues to provide practical pointers for anyone who needs to impress ...

Organise yoursel

Nowadays most people complain that there are not enough hours in the day to manage increasing workloads. Working longer hours also leads to tiredness, lack of leisure time and unhealthy levels of stress. This has a knock-on effect on the standard of work and results ...

Understanding brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. "Understanding Brands" is for those who know that brand management is ...

Dirty deaking

the untold truth about global money laundering, international crime and terrorism

Highly organised gangs, from the Italian Mafia to the Japanese Yakuza, infiltrate every corner of the globe: and money laundering is at the heart of their business. "Dirty Dealing" exposes the awesome scale and scope of global money laundering and its filtration into the world ...

Brand rejuvenation

how to protect, strenghthen & add value to your brand ti prevent in from ageing

The potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out ...

Successful presentation skills

Effective communication is essential for business success. From training new employees to building a rapport with potential clients, the ability to deliver information, whilst achieving maximum impact, is a skill that all business people need, yet many find difficult to master. This fully revised edition ...

Retailization

brand survival in the age of retailer power

In perhaps the most creative and authoritative book on selling brands ever written, international business experts, Keith Lincoln, Anthony Aconis and Lars Thomassen, reveal how the world's most successful brands sell themselves to today's increasingly demanding shoppers and retailers. As the world of ...

Strategic international human resource management

choices and consequences in multi-national people management

Given the rise of globalization, companies increasingly need to adopt an international human resource management (IHRM) strategy. "Strategic International Human Resource Management" discusses all the elements that make up the IHRM portfolio. It considers the consequences of international cultures on employee performance and welfare and ...

Forecasting financial markets

the psychology of successful investing

The ability to make money in the world's financial markets depends critically on an individual's ability to make decisions independently of the crowd. To attain such independence, the investor or trader must acquire the capacity to understand the forces at work in logical ...

How the city really works

the definitive guide to money and investing in London's square mile

The City of London has more of an impact on our jobs, our money and our lives than most people realise. "How the City Really Works" aims to explain the City in language everyone can understand. It is an accessible guide for those who require ...

Strategic reward

making it happen

Strategic reward is the process of deciding what route to take in developing appropriate reward arrangements and dealing with the issues which arise in making that journey. Armstrong and Brown hold great faith in strategic reward and present here their 'new realism' philosophy on the ...

The next big investment boom

learn the secrets of investing from a master and how to profit from commodities

Mark Shipman is a professional investor - who hopes to educate the general public about the dangers of entrusting their money and financial futures to just any so-called 'investment professional'. The other aim of his book is to introduce readers to an investment trend that he ...

Branding a store

how to build successful retail brands in a changing marketplace

"Branding a Store" shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First, the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in ...

Scoring points

how Tesco continues to win customer loyalty

"Scoring Points" tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind- the-scenes account of ...

Public affairs in practice

a practical guide to lobbying

"Public Affairs in Practice" explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals ...