Marketing as strategy

understanding the CEO's Agenda for driving growth and innovation

In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line. Nirmalya Kumar argues that marketing¿s future depends on altering its function and mindset ...

Predictable surprise

the disasters you should have seen coming, and how to prevent them

Harvard business review on doing business in China

All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity--and risk--for today's multinationals. Harvard Business Review on Doing Business in China offers ...

Bad leadership

what it is, how it happens, why it matters

How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all--at least not as the word is currently ...

Heads up

how to anticipate business surprise and seize opportunities first

Juice

the creative fuel that drives world-class inventors

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for ...

Primal leadership.

Learning to lead with emotional intelligence

Drawing from decades of research within world-class organizations, the authors show that great leaders excel not just through skill and smarts, but by connecting with others using Emotional Intelligence competencies like empathy and self-awareness. The best leaders, they show, have "resonance"--a powerful ability to ...

Hiring and keeping the best people

Hiring an all-star workforce and keeping it in place is a challenge for any organization. Packed with hads-on tips and tools, Hiring and Keeping the Best People offers managers comprehensive advice for hiring more effectively and increasing retention. Contens include: -A five-step process for effective ...

Finance for managers

Calculating and assesing the overall financial health of the business is an important part of any managerial position. Easy to use and nontechnical, Finance for managers provides the fundamentals of financial literacy and offers managers the smart advice they need to increase their impact on ...

Managing change and transition

Dealing with change and crisis is difficult in any business environment, let alone one as turbulent as managers face today. Managing change and transition offers comprehensive advice and tools for controlling stress levels and sharing information during transition. Packed with timely answers, this is an ...

What's the big idea?

creating and capitalizing on the best management thinking

Revival of the fittest

why good companies go bad and how great managers remake them

Why not?

how to use everyday ingenuity to solve problems big and small

Robert F. Kennedy challenged us to "dream of things that never were and say, Why not?" Why Not? is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be ...

The innovator's solution

creating and sustaining successful growth

Named one of the 2003's best business books

Cultivating communities of practice

a guide to managing knowledge

Leading quietly

an unorthodox guide to doing the right thing

Most of us think of leaders as courageous risk takers, orchestrators of major events - in a word, heroes. Yet while such figures are inspiring and admirable, Harvard Business School Professor Joseph Badaracco argues that their larger-than-life accomplishments are simply not what makes the world work ...

The strategy-focused organization

how balanced scorecard companies thrive in the new business environment

The "Strategy-Focused Organisation" looks at the concept of 'The Balanced Scorecard', a movement that is now used in more than 200 organizations. Kaplan and Norton, the originators of the ideas, describe how certain organizations have developed a set of strategic operating procedures and philosophies to ...

Leading the revolution

Smart choices

a practical guide to making better decisions

Where should I live? Is it time to get a new job? Which job candidate should I hire? What business strategy should I pursue? We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined ...

Generation to generation

lifes cycles of the family business

"Generation to Generation" presents one of the first comprehensive overviews of family business as a specific organizational form. Focusing on the inevitable maturing of families and their firms over time, the authors reveal the dynamics and challenges family businesses face as they move through their ...