Consumers today are drowning in a sea of product and services. There's more money to spend than ever before, and a result, companies are making more things for consumers to spend their money on. Consumers are literally spoilt for choice: the world is full of product. There is, however, a downside. Most of the stuff you can buy is, as Gerald Ratner once famously said, "complete crap". In their attempt to feed consumers fast, companies have replaced innovation and fresh ideas with brand extensions, franchises and remakes. No wonder 85 per cent of new products launched fail in the first year. This book takes a witty, cynical look at modern consumerism and how we ended up with a world full of useless things. From the interactive bible (an attempt to do nothing less ambitious than actually improve on the word of God!), to TV hell (100s of channels but nothing worth watching), to the billions spent on software and IT products that never see the light of day, to labour- saving devices that never get used - there is so much crap in the world that nobody knows what to buy anymore.