This is a fresh look at the most important investment trend of the early 21st century. Many view the current bull market in gold as a flash in the pan, doomed to fizzle. "Au contraire," say bestselling author Addison Wiggin and award winning analyst Justice Litle. In this explosive new book, Wiggin and Litle tackle the assertion that gold is but a "barbarous relic" head on. In so doing, they offer one of the most intelligent arguments currently available on why the bull market could take gold well beyond $2,000 an ounce four times today's price. Sweeping changes in technology, globalization, and the forces of "creative destruction" are tearing apart old business models, like GM and Ford. But, the authors assert, these vast changes won't stop with corporate America. Next in the crosshairs? - Western governments and the money you currently use to buy products you need to live. "Gold" is uniquely poised to restore confidence in the financial markets. Investors, consumers, retirees, politicians, and families would be wise to take heed. "Gold" is not rooted in a desire to turn back the clock to the glory days of the fabled "goldbug"; rather, it presents a fresh and aggressive perspective on the evolving relationship between man and money. Unlike other books that rely heavily on abstractions and theory, this invaluable resource provides readers with an entertaining, easy to read strategy for building a fortress of impervious wealth.