Economía social y nuevas tecnologías

Management information systems

Managing the digital firm

Business intelligence techniques

a perspective from accounting and finance

Modern businesses generate huge volumes of accounting data on a daily basis. The recent advancements in information technology have given organizations the ability to capture and store these data in an efficient and effective manner. However, there is a widening gap between this data storage ...

Understanding competitive advantage

the importance of strategic congruence and integrated control

This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen area of competition. The firm ...

La transformación de las universidades a través de las TIC

discursos y prácticas

Health information management

integrating information technology in health care work

Featuring case studies and practitioner perspectives, this is an accessible textbook that combines theoretical backgrounds and starting points with practice-oriented guidelines and advice on the best methods for bringing these ideas to the challenges of everyday health care management. The topics covered include: patient care ...

Los sistemas de información en la sociedad del conocimiento

Este libro se ha concebido para que sea de consulta permanente y al mismo tiempo un valioso instrumento de trabajo. Es una obra oportuna para un número variopinto de personas, alumnos de empresariales, de carreras tècnicas, profesionales de la empresa, tanto los que construyen sistemas ...

El plan de gestión

un método integral para su elaboración y control

INDICE -Conceptops previos -La planificación -El seguimiento y control -Casos prácticos -Elaboración y control

The economics of knowledge

A practical, step-by-step reference guide for improving your customer service through the nine rules of great service. Customer service is about much more than just serving customers. But what exactly is good customer service, and how do you go about delivering it? Designed to help ...

La gestión financiera

Este libro hace una síntesis sistemática de los fundamentos teóricos de las finanzas en su versión moderna y explica su verificación práctica tanto en el universo del mercado de capitales como en el subsistema financiero de la empresa. Cada uno de sus capítulos se desarrolla ...

Information technology investment

decision-making methodology

From the individual to the largest organization, everyone today has to make investments in information technology. Making a good investment that will best satisfy all the necessary decision criteria requires a careful and inclusive analysis. Information Technology Investment: Decision-Making Methodology is a textbook that will ...

Informática y comunicaciones en la empresa

Esta obra muestra las características más notorias de las tecnologías de la información, las comunicaciones y los sistemas de información empresaria que actualmente están incorporando las empresas. El presente trabajo tiene como objetivo fundamental, orientar a los alumnos que comienzan a adquirir conocimientos relativos a ...

Organizational knowledge and technology

an action-oriented perspective on organization and information systems

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and draw ...

Systems modelling

theory and practice

Systems Modelling: Theory and Practice brings together some of the leading minds in the fields of Systems Modelling and Operational Research, to produce a book which addresses issues that are of both practical importance and theoretical significance. This union of the theory and practice of ...

From business strategy to IT action

right decisions for a better bottom line

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with ...

Managing customer relationships

a strategic framework

Praise for Managing Customer Relationships A Strategic Framework "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies." Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of ...

Computer simulation in management

The fourth edition of this book reflects its continued popularity and standing in the field. It provides a clear guide to the role of modelling and the computer simulation methods used in management science. Readers will find an in-depth coverage of the modelling, computing and ...

Performance management

finding the missing pieces (to close the intelligence gap)

" We are witnessing a convergence among advanced management concepts and practices. Performance management is a means to pull it all together, to understand the strengths and limitations of each management practice and leverage it for competitive advantage. Cokins# book walks us through all this in ...

Seguridad de la información

expectativas, riesgos y técnicas de protección

La seguridad es crítica para el desarrollo de la sociedad de la información. Un campo tan complejo y en constante evolución tecnológica supone un reto enorme para el éxito de cualquier usuario, empresario o profesional que usa o gestiona sistemas de información. Esta obra cubre ...

Estrategia y gestión de la información corporativa

los retos de gestión en una economía en red

El primer módulo está dirigido a comprender el impacto de la Tecnología de la Información en las industrias y los mercados, y las oportunidades de alterar la estructura mercado/industria, el poder y las relaciones. El segundo módulo se centra en el entorno de la ...